Two-thirds of Americans prefer to shop in a store rather than online, details Synqera in results from an online survey administered in April. That supports prior research from Ipsos, which similarly found a majority of Americans to prefer shopping in-store. According to the Synqera survey, there are ways to bolster that in-store customer experience: 81% of respondents agreed that they are more likely to shop in a store that provides an overall customized shopping experience (such as personalized special offers and loyalty deals). A recent study from MyBuys and the e-tailing group also found consumers to be receptive to personalization tactics, this time while shopping online.
The Synqera survey also reveals that two-thirds of respondents would be more likely to shop in a store where they receive personal suggestions while shopping (such as nearby deals they might be interested in), and 86% are more likely to shop in-store rather than online if there are in-store only sales prices.
About the Data: The data is based on a survey of 418 US adults, collected beween April 22-26, 2013 via Instant.ly. More than three-quarters of the respondents have annual income of more than $35,000, and 52% are female.
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