Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top brand attributes to their influence on B2B purchases. Those analyses are all helpful in their own right, but – stepping back to the big picture for a moment – how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted demographic is.
Before putting out some numbers, there are a few problems to take note of. Chiefly, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket (and which doesn’t appear to change with each passing year!), other studies might use a 14-31 range or some other, making it necessary to identify age ranges when referring to this cohort. It’s also worth noting that a young Gen Xer might feel more culturally similar to Gen Y. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. (That’s why many argue that it’s more useful to look at personas rather than age brackets.)
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2014.
Some other popular age groups, including the ever-present 18-34 bracket:
For more on the important Baby Boomer demographic, see MarketingCharts’ report, “Advertising to Baby Boomers: The Why and How” [download page].
Interested in a specific age or more detailed figures by group? Visit the interactive chart below and use the tooltips for exact figures, or download the Excel spreadsheet at the top of this article – which also provides gender breakdowns for each age – and sum up the specified ranges.
A couple of fun facts to leave with:
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.