The market for products bought by and for the 25.6-million-member teen market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, despite an estimated 3% decline in the 12-17-year-old population in that same period, according to “The Teens Market in the US” report from Packaged Facts.
According to the teens report:
“Teens living in 2007 have never known a world without personal computers and the Internet,” said Don Montuori, publisher of Packaged Facts.
“Teens are in the vanguard of the digital revolution in the media and marketing worlds, and they’re helping to change the way media, marketing, and advertising executives approach the American consumer.”
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