‘The Economist’ Tops Adweek’s Top 10 Magazine Hot List

‘The Economist’ Tops Adweek’s Top 10 Magazine Hot List

For the second year in a row, global news and business publication The Economist took the #1 spot on Adweek’s Top 10 list of consumer magazines with standout track records of advertising revenue and page performance,  writes MediaBuyerPlanner.

The Economist, which shot to the top of the list in 2008, grew ad revenue by 25.5% to $131.5 million and ad pages by 4.4%. Circulation was up 9.2%.

The #2 magazines was Elle, with an increase in ad revenue of 11.2% to $325.5 million, and an increase in ad pages of 5%. Circulation grew 6.6%.

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People landed in the #3  spot on the list, though both ad revenue and ad pages were down (-8.2% and -12% respectively). Circulation was up 2%. “In ‘the year of the eyeball,’ a 43.5 million audience makes People a ‘must buy,'” writes Adweek.

Womens Health, at the top of the 10-under-50 list last year (the 10 best magazines with a reported ad revenue of less than $50 million), graduated to the Hot List at #4 this year. Ad revenue soared 60.7% to $79.3 million, while ad pages grew 12.2% and circulation leapt 31.8%.

Everyday with Rachael Ray rounded out the top five, with an increase in ad revenue of 24.5% and a jump of 3.3% in terms of ad pages. Circulation grew 7.1%.

The rest of the Hot List includes Real Simple, Men’s Health, Family Circle, Vogue and New York.

The 10-Under-60 Hot List (the eligibility for this list was raised from $50 million to $60 million this year to reflect the industry’s 23% revenue growth since 2003), includes The Week, Fast Company, GolfWorld, People StyleWatch, Cookie, National Geographic Traveler, All You (Time Inc.’s Wal-Mart distributed service pub), Weight Watchers, People en Espanol, and Bicycling.