Mother’s Day spending will reach a new peak this year, says the NRF in a new forecast. And it’s not due to more celebrants: instead, the 85% of adults planning to celebrate this year will spend an average of $186 on the holiday, up from $172 last year and boosting total spending to a projected $23.6 billion. That would approximate a double-digit (10%) rise from last year’s predicted total.
The gifts that will contribute most to that total, based on the NRF survey, are:
Of note, older Millennials (25-34) will shell out the most for Mother’s Day this year.
Shoppers are most likely to be visiting department stores (35%) for gifts, with many also planning to visit specialty stores (31%) and make purchases online (30%).
About the Data: The results are based on a survey conducted April 4-11 among 7,406 US adults.
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