Google and Facebook are the world heavyweights in media advertising, together raking in 20% of global ad spending, according to the latest Top Thirty Global Media Owners report from Zenith. That’s almost double their share from 2012 (11%), as they’ve hogged almost two-thirds (64%) of global ad spending growth in that period.
This year’s report relies on a different methodology than years past, in that it focuses only on media owners’ revenues from advertising, this time excluding revenues from other activities.
But the end result – at least for the top dog – is the same. Google’s $79.4 billion in ad revenue last year was 3 times larger than its closest competitor, Facebook ($26.9 billion). In essence, then, Google itself captures about 15% of worldwide advertising spending, an incredible presence in the advertising market.
The largest traditional media owner by ad revenues, meanwhile, is Comcast, coming in third with $12.9 billion in ad revenues. That’s less than half of what Facebook took in last year.
Over the past 5 years, there have been some standouts in growth:
In other highlights from the report:
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.