This month’s quick-hit set of top charts includes the following topics: what consumers want from brands; the power of word-of-mouth; brand marketing on Instagram; primetime TV audience trends; why consumers go online; the CFO view of marketing; data-driven spending trends; conversion rate optimization methods; and shopping cart abandonment.
Likely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they’re not as interruptive as other formats.