Interbrand has released its latest list of the top 100 global brands, showing Apple overtaking last year’s top brand, Coca-Cola, to take the leading position this year, by virtue of a 28% increase in value to $98.3 billion. Despite that impressive growth, Apple wasn’t even the fastest-growing brand among the top 10. That distinction belonged to Google, with a 34% jump in brand value to $93.3 billion, in the process moving up from the 4th to the 2nd spot.
Among the top 100 brands, Facebook enjoyed the biggest year-over-year increase in value, with its 43% increase to $7.7 billion vaulting it up 17 spots to #52.
All told, it was a fairly impressive showing for tech brands, which account for 5 of the top 10. After Apple and Google, Microsoft remained in the #5 spot (up 3% to $59.5 billion), while Samsung (#8) and Intel (#9) traded spots, as the former saw its brand value increase by 20% (to $39.6 billion) while the latter’s value declined by 5% (to $37.3 billion).
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