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Top Marketing Trends for 2009: Execs ‘Sick’ of Web 2.0 »
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Top Marketing Trends for 2009: Execs ‘Sick’ of Web 2.0

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Which Types of Shared or On-Demand Online Services Are Most Popular?

More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than one-fifth having used at least 4 of the services and 7% having used at least 6. The […]

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US Out-of-Home Ad Revenues Continue to Climb

Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous services and amusements category remained the largest revenue driver – at 22.7% share of all spending – and also increased its spending by the largest amount (14.7%).

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Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?

The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren’t accessing more apps, they are spending more time with them, per recent Nielsen data.

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Print Ads Maintain Sizable Reach

Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories (retail and local politics), the two studies demonstrate that advertising in print media continues to have an impact with consumers.

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Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays

An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging from a low of 9.4% in December to a high of 12.1% in February. The data, which comes from Experian […]

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