Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015

January 8, 2016

This article is included in these additional categories:

CPG & FMCG | Free-Standing Inserts & Circulars | Promotions, Coupons & Co-op | Retail & E-Commerce

Kantar-FSI-Coupon-Distribution-Trends-in-2015-Jan2016Source: Kantar Media

    Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to 186 billion), per new Kantar Media data. A 3.6% increase in the average face value of the coupons distributed led to a 3.7% overall rise in the dollars circulated, which equaled $515 billion.

    The report notes that CPG coupons continued to shift from food to non-food categories, with the latter now comprising 69% of coupons dropped, up 2% points from 2014.

    Meanwhile, the top 10 retailers accounted for 80.8% of retail promotion pages distributed, though 6 of these 10 had large declines. Walmart remained the top distributor with 5.8 billion pages, but saw a marked drop of 33.4%. Target, in second place with 3.1 billion pages, decreased by 25.2%, and Walgreens, in third, dropped its distributions by 38.4% to 22.2 billion pages.

    Of the retailers in the top 10 increasing the number of pages circulated, Dollar General (#4) had the largest increase, of 26.1%, followed by CVS Pharmacy (#6), with a 23.7% increase.

      Related: US Ad Spend Trends, by Medium, in Q3 2015

      Chart-Library-Ad-1

      Explore More Articles.

      Which Skills Are Important in RevOps?

      Which Skills Are Important in RevOps?

      9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This