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How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences

Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a new Demand Gen Report survey [download page].

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1 in 5 Online Video Customers Paying for At Least 3 Streaming Services

The proportion of online video customers who pay for 3 or more streaming services has steadily climbed over the past 3 years, per survey results from 451 Research. While only 9% of video streaming customers paid for 3 or more services in December 2014, that figure has more than doubled to 19% in just 2 years.

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The Channels Customers Want to Use to Engage With Your Brand

When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page] from Lithium Technologies. This channel preference is also true when wanting to find out about the products and services offered, per the study.

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Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments

The vast majority (81%) of programmatic digital ad buyers agree that ensuring a “brand safe” environment for advertising is a high priority, and an equal proportion feel that in today’s fragmented digital landscape, using brand safe, trusted environments is more important than ever, per a Trusted Media Brands report [download page] that’s timely given the […]

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Native Ad Spend Poised for Continued Growth, Majority Share of Digital Display Market

US native digital display ad spending is predicted to continue to climb through this year and next to exceed $28B, per new eMarketer estimates. In so doing, native ads are expected to take a majority share of all digital display ad spending this year, per the forecast..

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