Apple is back on top as the world’s most valuable brand, according to the 10th annual “BrandZ Top 100 Most Valuable Global Brands” report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared past Google’s $173.7 billion value (+9%).
In other notable results, Amazon.com’s 3% decline in brand value over the past year dropped it out of the top 10 (to #14), falling a spot behind Alibaba (new entrant), which is now retail’s most valuable brand. Facebook almost doubled in brand value year-over-year, in so doing moving up 9 ranks to the #12 position (6th among technology brands), while Verizon’s 36% increase in brand value vaulted it up 4 spots to the #7 position.
The following is a brief list of other intriguing data points culled from recently-released research.
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