Source: TimeTrade [download page]
Notes: Special promotions on retailer websites (55%) represent the top marketing initiative (of 7 listed) that consumers believe are most likely to draw them in-store, according to results from a TimeTrade survey of 5,444 consumers, with this result possibly reflecting in part the power of promotions rather than the website channel. Interestingly, print ads (49%) rank well ahead of social campaigns (20%) and mobile ads (18%) among respondents. Meanwhile, alerts such as location-based promotions (29%) and opt-in text notifications (27%) were cited by more than one-quarter of respondents.
Separately, if a desired item were to be available online and in a nearby store, 71% of respondents said they would prefer to buy the item in the store as opposed to online (27%) or on their mobile device (3%).
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