Source: LoyaltyOne
Notes: Some 42% of US adults report having paid to join a rewards program and more than 6 in 10 would consider joining one if their favorite retailer offered it, per results from a LoyaltyOne survey. The survey results indicate that 18-34-year-olds are particularly open to fee-based programs from their favorite retailers, and similarly demonstrate an above-average likelihood to feel that rewards are worth paying for if they’re relevant to their needs.
A majority of respondents in the 18-24 (61%) and 25-34 (54%) brackets also feel that rewards in fee-based programs are better than those in free programs, per the survey’s results.
Related: More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
About the Data: The LoyaltyOne results are based on an online survey of 1,005 US consumers conducted in May 2015. The margin of error is +/- 3.1% at the 95% confidence level.
