PPC Professionals: 2014 Will Be About Conversion Rate Optimization

August 16, 2013

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Digital | Financial Services | Paid Search | Social Media | Uncategorized

HanapinMktg-PPC-Professionals-Focus-in-2014-Aug2013“2014 will be the Year of Design,” declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among “hundreds of search marketing professionals,” found that 85% will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area. Around 6 in 10 plan to focus more on entering new ad networks. 

Search ad networks appear to have the leg up on social networks when it comes to planned spending increases. 73% plan to spend more on Google AdWords while 55% will spend more on Bing ads. By comparison, 52% will spend more on display networks, and the same proportion plan to hike their spending on Facebook. LinkedIn (26%), Twitter (24%) and other social networks (18%) will get a spending boost from fewer professionals.

In fact, 68% find social ads to be moderate-to-not important. By contrast, 95% say text ads are important or very important, and 64% feel the same way about remarketing.

Overall, 84% are hungry for more spending, saying current levels are still not high enough. 72% of respondents say they plan to increase their PPC spending next year.

Respondents appear to be confident about the state of the market, with 83% saying they feel “good” or “very good.” Nevertheless, their enthusiasm is a little more tempered when compared to last year: 65% feel “good” or “very good” compared to 2012.

About the Data: 63% of respondents have annual PPC budgets of more than $300,000 and 45% have budgets of more than $1 million. 60% are managers or higher with their company.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This