Merger and acquisition (M&A) activity in the marketing services and technology sector saw strong growth in 2012, according to a new report from The Jordan, Edmiston Group (JEGI). There were 458 announced transactions during the year for a total value of more than $20 billion, highlighted by Nielsen’s acquisition of Arbitron Research for $1.2 billion. The number of deals in the marketing services and tech sector grew by 67% year-over-year and the dollar value of those deals increased by 36%.
The next-most active sector in the media, information, marketing and technology area was B2C online media and technology, with 252 deals (up 18%) valued at almost $10.1 billion (up 33%). Also among the most active sectors was mobile media and technology, with 124 deals (up 72%) valued at roughly $3.5 billion (up 77%). Other highlights include:
Overall, the media, information, marketing and tech area showed solid M&A growth, with deal volume up 50% to 1,351 and deal value up 43% to $74.7 billion. That’s the largest overall deal value since 2007 ($104.4 billion), and the largest transaction volume recorded, signaling a flurry of smaller deals. Indeed, 90% were less than $50 million in value, though 14 topped $1 billion.
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