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Confidence in MarTech Effectiveness Rises; Integration Improves

Marketers’ utilization of marketing technologies – and the effectiveness of those technologies – appears to be significantly growing, according to new research [download page] from Ascend2 and its Research Partners. Almost two-thirds (63%) of respondents reported having all the tools they need, almost double the proportion (34%) from the last time Ascend2 fielded similar research.

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How Do Americans Feel About FinTech?

Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that traditional institutions as currently known will cease to exist during their lifetimes, survey respondents generally prefer a mix of traditional banking services and innovative […]

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What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?

Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices – and smartphones in particular – continue to lag desktops and computers. A new survey from Mapp [download page] provides some insights as to why this is the case.

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1 in 3 Consumers Say Brand Advertising Influences Their Purchases

Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts’ own research into purchase influencers.

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Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The Relevance Group (TRG) [download page]. This is considered the most important competitive tactic used, edging analyst and market research services and tools that […]

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