If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in retail e-commerce spending for the season-to-date, including the first $7 billion online spending week, from December 10-16. That includes 4 individual days during that week with more than $1 billion in spend, led by Green Monday’s almost $1.3 billion in sales.
Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called “Green Week” (Dec. 10-16). Those results, based on aggregated processing data from 50 of Chase Paymentech’s largest US e-commerce merchants, show that Green Week was the busiest online shopping week of the season, with 1.3% more transactions than even Cyber Week (November 26 – December 2). Even so, the Chase data puts Green Week’s sales volume slightly (0.9%) below Cyber Week’s tally.
Obviously, given the importance of the holiday season to the retail year, the amount of research being released has been weighty. Below is a list of interesting points from studies released this month (in reverse chronological order) and not covered elsewhere on MarketingCharts, with a link to each source for additional results, and the date of release.
Shopping Destinations (including online, mobile commerce)
Marketing and Advertising
Consumer Behavior and Wish Lists
Topics: Analytics & Automated, Brand Metrics, Data-driven, Email, Financial Services, Men, Mobile Phone, Newspapers, Online, Online & Mobile, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Technology, Television, Women
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