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The Metrics B2B Marketers Want to Tie Content to Revenue

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. […]

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Which Video Ad Creative Resonates Most With Youth?

Brands and agencies generally feel that informational ads are more effective than humorous ones, per recent research. A new study from Yahoo appears to prove them right… to an extent. Yahoo’s research indicates that while comedic ads drive the biggest brand familiarity conversion lift for Millennials (against the total audience) and dramatic ads the largest […]

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So How Many Millennials Are There in the US, Anyway? (Updated)

Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals¬†to the ways in which they use their phones. Those analyses are all helpful in their own right, but – ¬†stepping back to the […]

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Which Digital Channels Are Marketers Most Confident In Measuring For ROI?

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report [download page] from Econsultancy and Oracle Marketing Cloud. But beyond that primary hindrance, staff constraints, company culture and an inability to measure ROI are all cited as factors, and […]

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Subscription Video-on-Demand Services Now in Half of US Households

Source: Nielsen [download page] Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016, reports Nielsen. That’s up from 41% with access during the year-earlier period, as Netflix continues to lead with 45% penetration in the latest count. […]

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