US radio added more listeners in September 2011 compared to September 2010, according to Arbitron data, with an additional 1.7 million listeners aged 12 and older tuning in during an average week. The number of persons 12 and older listening to radio each week now reaches an estimated 241.4 million, representing 93% of that population.
Arbitron largely attributes the growth in radio listeners to young demographics. As compared to the September 2010 report, the number of teen listeners aged 12 to 17 increased by 36,000 and adults aged 18 to 34 increased by 80,000. Radio now reaches 91.9% of teens aged 12 to 17 and 93.4% of adults aged 18 to 34. The number of radio listeners aged 25 to 54 dropped by 118,000. In addition, the number of radio listeners aged 18 to 49 fell by 365,000.
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