The average age of a US or UK mobile device owner who has played a game on the device in the past month (“mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a PopCap Games report released in June 2012. 16% of mobile gamers are 55 or older, while roughly two-thirds are less than 45 years old. Interestingly, among the age groups, those older than 65 are far more likely to play only on a tablet than only on a mobile phone (26% vs. 4%), with 55-64-year-olds displaying a similar preference (23% vs. 9%).
Data from the “2012 PopCap Games Mobile Gaming Research” indicates that half of all game playing time spent by mobile gamers is with a handheld device, such as a mobile phone (33%), tablet (13%), or handheld game player (4%). Desktop or laptop computers (32%) and game consoles (18%) account for the remaining time spent playing games.
Limiting responses to just mobile devices, two-thirds play only on a mobile phone, while 12% limit their play to a tablet, and 21% play on both devices.
The proportion of new mobile gamers – those who have played for less than 1 year – continues to rise when compared to previous years. 44% this year said they were new to playing mobile games, including 29% who have only been playing for between 1 and 6 months. This represents an almost 30% increase from 34% in 2011 who had been playing for less than a year, and is double the proportion in 2009 who had been playing for that amount of time.
Overall, 44% of the US and UK mobile device owners surveyed said they had played a mobile game in the past month. This compares to comScore data released in June, which found that 1 in 3 US mobile phone subscribers played a game on their device during the 3-month average ending in April 2012.
About the Data: The PopCap research was conducted by Information Solutions Group (ISG) exclusively for PopCap Games. The results are based on 2,301 online surveys completed by members of the world’s largest online ePanel (Toluna) in the US and UK between April 25 and May 1, 2012. To qualify for participation in the survey, individuals had to own and use a mobile device (phone and/or tablet). Among these mobile device owners, 1,004 were identified as mobile gamers (those who played a game on their mobile device in the past month).
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