2 seconds. That’s the median expected load time for websites on tablets, finds Compuware in an March 2012 report. 32% of respondents said the website should load on their tablet in 2 seconds, while a further 37% said either 1 second (24%) or less than 1 second (13%). In fact, 70% of users said that a website should load as quickly on faster on their tablet than on their PC. And when faced with a problematic website, 49% say they would be less likely to visit the site again, 46% would visit a competitor’s site, and one-third would be less likely to purchase from the company.
About the Data: Compuware commissioned Equation Research to conduct an online study to understand the web experience expectations of tablet users. Interviews were conducted from January 5-16, 2012. The survey sample equals 2,033 total respondents (1,010 in the U.S., 206 in Japan, 203 in the U.K., 206 in Germany, 207 in France and 201 in India) who own a tablet and have used their tablet in the past 6 months to access/surf the Internet.
The AisleBuyer survey was conducted in February 2012 via Zoomerang, an online survey services provider. Results are based on 1027 respondents.
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