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Direct Media Response Rate, CPA & ROI Benchmarks in 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study¬†of direct marketing. With direct marketers’ use of multiple channels on the rise, the report takes a look at several types, providing performance and cost benchmarks.

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OTT Streaming Devices Now Top All Other Devices in Premium Digital Video Ad Views

When it comes to premium digital video, the big story isn’t mobile. Instead, it’s the TV screen, and specifically OTT streaming devices, which have grown to exceed all other devices in premium digital video ad view share. That’s according to FreeWheel’s latest quarterly report [download page], this one covering Q1 2017.

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Majority of American Adults Identify As Middle-Class

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification has returned to pre-recession levels; as recently as 2015, only about half identified as upper-middle or middle […]

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Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS’ latest Pulse of the Online Shopper study [download page]. That also means that they’re increasingly beginning their product searches on Amazon.

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Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute’s Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.

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