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Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

It’s increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US site visits since 2014 and the latter double-digit declines.

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Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016. So how are budgets being distributed – and which areas are least likely to be reduced […]

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2 in 3 Millennials Say They’re Interested in Buying From Brands via Chatbots

Chatbots have gained a lot of hyper of late, even if only a fractional amount of brands are using them (according to recent data from L2). New survey results from Retale, however, suggest that almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are […]

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Retail Marketers Using AI Most Commonly For Search & Recommendations

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to a new report from Sailthru [download page], with these marketers most […]

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Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than other members of the C-suite, according to a Korn Ferry study.

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