Among white-collar workers surveyed, nearly a quarter (24%) said they play casual videogames “at work” – with fully 35% of CEOs, CFOs and other senior executives saying they play at work – according to a PopCap Games survey targeting white-collar workers.
With conservative estimates pegging the casual games market at over 200 million people, the representative sample suggests that as many as 80 million white-collar workers play casual games, PopCap said.
The white-collar casual gamer demo, according to the survey:
The following are among the key findings of the study:
All white-collar workers
Of the 2,842 white-collar workers surveyed, 98% said they played casual games at home and 24% said they played during work hours.
Of those who said they played during work hours:
Those who said they played during work hours said they do so with considerable frequency:
As to the effects of playing casual games at work, those who do so acknowledged the following effects after taking a short game break at work:
Among white-collar gamers who participated in the survey, 9% were identified as “senior executives” – CEOs, CFOs, presidents and other C-level executives – and they indicated a considerably higher frequency of play, including playing at work:
About the study: This international research was conducted by Information Solutions Group (ISG) exclusively for PopCap Games. The results are based on online surveys completed by 2,842 respondents randomly selected between June 15 and June 29, 2007. The audience consisted of 1,899 United States and 943 international PopCap.com website visitors; 772 were men and 2,069 were women. The breakout of titles/roles among 2,842 white-collar workers surveyed was as follows:
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