In a community where word-of-mouth reigns supreme, the gaming demographic is becoming recognized by retailers as consisting of influencers. And gamers don’t just influence gaming-related purchases – but general product purchases, according to a Ziff Davis Media consumer study, reports MediaBuyerPlanner.
The study was fielded online among users of ZiffDavis Game Group’s 1UP Network in August and conducted by comScore.
The survey, which garnered response from a predominantly male audience, with an average age of 24, reflects interest particularly in the entertainment and technology realm, such as consumer electronics, music and movie purchases.
Some survey highlights:
About the study: comScore surveyed 1UP Network visitors, 989 of whom completed the survey, which was conducted August 13 – 31, 2007. Visitors to the 1UP Network were recruited directly off the site via house banner ads.
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