Two out of three (66.2%) online adults use the internet to gather wellness information – and women are significantly more likely than men to do so – 71.7% versus 60.5% – according to a Burst Media survey of nearly 1,700 web users age 18+.
The study sought to understand how consumers research wellness topics online, including fitness, diet, health and beauty.
Among the key findings:
Among other findings of the study:
“The great thing about the internet has always been the ability for people to seek out niche content, like data on a particular health condition. Advertising and marketing online has lagged behind that consumer behavior,” said Jarvis Coffin, CEO of Burst Media. “The demographic of people that seek wellness information is a marketer’s dream, both from an age, gender and income perspective.”
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.