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‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’ »
‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’

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Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?

The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren’t accessing more apps, they are spending more time with them, per recent Nielsen data.

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Print Ads Maintain Sizable Reach

Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories (retail and local politics), the two studies demonstrate that advertising in print media continues to have an impact with consumers.

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Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays

An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging from a low of 9.4% in December to a high of 12.1% in February. The data, which comes from Experian […]

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Twitter Lags in Brand Post Interaction Rates

It’s well known by now that Instagram is the top social platform for post engagement rates (MarketingCharts studied potential reasons back in 2014), although those rates have been on the decline. Now, a new study from Quintly compares interaction rates across 180,000 Facebook, Instagram and Twitter profiles, finding that Twitter falls far behind regardless of […]

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A Stark Choice: Traditional TV or Streaming Video?

Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren’t quite as clear, but did show that users of TV and original digital video tended to associate the latter more with terms such as “innovative,” […]

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