Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America.
“The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend,” said Randy Smith, VP of channel marketing for Samsung.
Among the survey findings:
About the study: The survey, commissioned by Samsung, was conducted by Kelton Research and included more than 500 US unmarried females ages 18 to 35 who have a cell phone.
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