January 24, 2013
A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%), according to [pdf] the AdMedia Partners study. Read more »
January 3, 2013
Merger and acquisition (M&A) activity in the marketing services and technology sector saw strong growth in 2012, according to a new report from The Jordan, Edmiston Group (JEGI). There were 458 announced transactions during the year for a total value of more than $20 billion, highlighted by Nielsen's acquisition of Arbitron Research for $1.2 billion. The number of deals in the marketing services and tech sector grew by 67% year-over-year and the dollar value of those deals increased by 36%. Read more »
October 3, 2012
Big life changes for consumers mean big opportunities for marketers, according to results from studies by Epsilon and Zillow, which show consumers to be open with their spending and loyalties while moving house. And transitional periods don't only provide opportunities for consumer-focused marketers, they can also prove lucrative to B2B marketers, with a BizBuySell.com study finding that during a small business sale process, a significant proportion of buyers and sellers increase their spending on products and services. An opportunity for one is a risk for another, though: these changes have a negative effect on customer loyalty. Read more »
June 24, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek:
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March 16, 2011
A majority of finance executives at mid-sized US companies are looking for growth opportunities in the next two years, according to [pdf] a new survey from American Express and CFO Research Services. Data from "Winning Strategies in the Emerging Recovery" indicates 63% of mid-sized finance executives seek to identify growth opportunities in the next two years, 117% more than the 29% who say they sought to identify growth opportunities in the past two years.
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March 11, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek:
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January 29, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek:
Read more »
August 10, 2009
Though Americans are willing to pay more to patronize companies they think are socially responsible, there is no consensus among them on which companies top the list, and some consumers are hard pressed to name a socially responsible company, according to (pdf) a collaborative study by WPP agencies Penn, Schoen & Berland, Landor Associates, and Burson-Marsteller. Read more »
November 17, 2008
More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy. Read more »
July 16, 2008
Merger and acquisitions deal value in the first half of 2008 for media, information, marketing services and related technologies was down significantly, though the number of transactions was up slightly, reported the Jordan, Edmiston Group, Inc. (JEGI). Read more »
