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75% of global marketers (primarily from the UK) rate SEO as "excellent" (32%) or "good" (43%) in terms of return on investment, according to [download page] a new study by Econsultancy in partnership with Adestra. Not far behind is email marketing, rated "excellent" by 22% and "good" by another 44%, making these the top 2 digital channels for ROI. Read more »
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year, according to [download page] a new study from Balihoo, while an additional 44% plan to spend the same. Just 8.6% plan to cut back on local marketing spend in 2013, slightly less than the 11.1% that plan to cut back on national marketing funds. Read more »
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according to [pdf] a Rimm Kaufman Group (RKG) report released in July 2012 that analyzed data from a subset of its clients. 75% of orders involved just 1 channel, 18% involved 2 channels, and the remaining 7% involved 3 channels or more. Read more »
55% of online buyers always check for deals before purchasing, and 32% typically begin shopping on affiliate sites. And despite worries that affiliate marketing can harm brand reputation, this is not the case, according to [pdf] a report released in June 2012, commissioned from Forrester Consulting by Rakuten Linkshare. Read more »
Email and search engine optimization (SEO) continue to provide the most value to merchants' online strategies, per a [download page] Multichannel Merchant survey released in June 2012. Respondents gave email a mean rating of 8.42 on a 10-point scale (with 10 being most valuable), up from 8.32 last year. SEO followed with a rating of 7.78, also rising from 7.62 the previous year. Paid search (6.57), social media (6.18) and display ads (5.1) rounded out the top 5. And while paid search and marketing to shopping-cart abandoners saw the largest gains in perceived value, affiliate marketing and sending offline traffic online both were seen as less valuable this year. Read more »
83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, and web design services (all at 81%), with SEO slightly behind, at 75%. Application development (such as mobile) gets the largest proportion of agencies saying they plan to offer this service in the future (25%), followed by video production (15%), media buying - digital (14%), affiliate marketing (14%), and marketing automation (13%). Read more »
Almost 8 in 10 global company marketers rate search engine optimization (SEO) as either excellent (31%) or good (48%) in terms of return on investment (ROI), while 70% rate email marketing either excellent (23%) or good (47%), according to [download page] a report released in March 2012 by Econsultancy in association with Adestra. Among digital channels, more respondents rate SEO and email marketing highly than do paid search (PPC - 56%), affiliate marketing (44%), social media (44%), and mobile marketing (41%). Read more »
according to a Target Marketing survey of a portion of its print subscribers, released in the magazine's March issue. Direct mail (34%) beat out email (25%), SEM (10%), and affiliate marketing (8%), with 23% of respondents citing other channels. For customer contact/retention, respondents also indicated that direct mail (37%) delivered the best ROI, ahead of email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels. Read more »
The presence of social media in a purchase path proves to drive higher value orders, in terms of revenue per order, than natural and paid search combined, according to [download page] a study released in February 2012 by ClearSaleing. Examining more than 56 billion impressions, 2.7 billion clicks, and $13 billion in revenue through an array of channels from January 1, 2010 to August 31, 2011, the study found that a conversion occurring after social media exposure delivered more than $280 per order, compared to less than $100 per order for natural search, and more than double the average order size across all digital channels, of $135.37. Read more »
Financial services was by far the most active digital-out-of-home (DOOH) advertising category in Q2 2010, according to digital media aggregator Adcentricity. Read more »
