August 12, 2011
The growing impact of social network fans and consumer receptiveness to acts of kindness by brands are among the major consumer trends tracked by trendwatching.com this year. Following are brief recaps of three of the most important consumer marketing developments trendwatching.com advises marketers to keep track of this year.
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April 18, 2011
Facebook has eclipsed previous social sign-in favorite Google as the leading social sign-in (SSI) site among users of the Janrain Engage social connection service. During Q1 2011, Janrain recorded a preference for Facebook SSI among 35% of Engage users, compared to 31% who preferred Google.
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November 2, 2010
Emerging economies are an increasingly important source of consumer innovations, according to consumer insights firm trendwatching.com.
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