July 22, 2013
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore's Media Metrix. Together, retail and gaming site categories accounted for half of the top-10 fastest-gaining categories for the month. The biggest increase was reserved for gay and lesbian sites, though, with a 10% increase in audience for Pride Month, to 9.8 million. Read more »
June 19, 2013
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men trails their heterosexual counterparts ($15,100 vs. $17,400), and the same is the case with lesbian women ($15,000 vs. $16,000). However, on a per capita basis, discretionary spend is higher among gay men ($6,794) than heterosexual men ($6,041). Read more »
June 10, 2013
Many LGBT mobile owners put their devices to use for travel and shopping, reveals a new study from Digitas. Comparing the shopping activities of gay men and lesbians, the study reveals that much like the population at-large, men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%); use shopping applications (38% vs. 28%); and buy items on their mobile devices (32% vs. 29%). The study also finds that roughly one-quarter of respondents have purchased a hotel stay (25%) or flight (23%) from their device in the past 3 months. Read more »
May 3, 2013
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million. The data, from comScore's Media Metrix [download page], also suggests that Americans looked to the web to solve their allergy problems as Spring beckoned, with the number of visitors to pharmacy sites jumping by 23%, to 8 million. Read more »
October 8, 2012
Marketers are looking more closely at platforms such as mobile, social media, and location-based applications to reach multicultural audiences, and are turning their focus away from websites and online ads, finds the [download page] Association of National Advertisers (ANA) in an October 2012 report. While those latter platforms are still the most used, roughly two-thirds are now using social media (up 8% points from 2010) and mobile marketing (up 5% points), and location-based app adoption has jumped 30% points, from just 2% to 32%. Read more »
October 28, 2011
Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV viewing and over one in 5 (22%) ad dollars, according to Nielsen data released in October 2011. Motion pictures and department stores led all categories driving advertising on LGBT-friendly programming, allocating 28.3% and 27.6% of their ad dollars respectively. Read more »
July 20, 2011
Three-quarters (74%) of lesbian/gay/bisexual/transgender (LGBT) US adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBT person, according to results of a June 2011 Harris Poll. This figure has risen 19% since 2007, when 62% of LGBT adults indicated this likelihood.
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July 11, 2011
Among 30-to-44-year-old US adults, college graduates who are not married but cohabiting with a partner earn more than any other married, cohabiting or single adults in this age group, according to June 2011 data from the Pew Research Center. In 2009, these adults earned an average of $106,400 per year.
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June 9, 2011
Lesbian, gay, bisexual and transgendered (LGBT) adults are more likely to travel this summer than they were in summer 2010, according to an April 2011 poll from Harris Interactive. Sixty-five percent of LGBT adults plan to take a leisure trip this summer, up 8% from 60% in 2010.
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May 16, 2011
While the public is divided over same-sex marriage, a majority of Americans (58%) say that homosexuality should be accepted, rather than discouraged, by society, according to data collected by the Pew Research Center in February and March 2011. Meanwhile, the percentage of Americans supporting (45%) and opposing (46%) gay marriage is essentially even.
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