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Funny TV ads appear to be more likable to consumers, but that does not necessarily make them more persuasive or effective, according to [download page] an Ace Metrix study released in July. Measuring humor against likability, there is a 0.31 correlation, indicating that the more consumers perceive an ad to be funny, the more they find it likeable. Read more »
Common themes of humor, children and sports, as well as interactivity, highlighted many of the the 10 most-shared online videos tracked by Unruly Media during March 2011. For the second straight month, the top video was a Volkswagen ad originally aired during the February 2011 Super Bowl broadcast, featuring a little boy dressed as "Star Wars" villain Darth Vader and combining humor with feel-good cutesiness and pop culture.
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Sports, especially of the extreme variety, were prominently featured in four of the 10 most-shared online videos tracked by Unruly Media during December 2010. These included the top two videos: "Gymkhana Three, Part 2" from DC Shoes and "Way Back Home" from extreme biker Danny MacAskill. Physical feats have always transferred well to the screen, and this month, online video viewers were impressed enough with several videos featuring athletes and athletic accomplishments to make them among the 10 most-shared. Leading the way was an installment in the "Gymkhana" series of stunt driving videos from professional rally racer Ken Block promoting DC Shoes. This video rose from number three in mid-November to the top spot this month. Read more »
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek: Read more »
Only two sports-themed videos made video content distributor goviral's list of the top 10 viral videos for July 2010. Read more »
Continuing a trend established in January and February 2010, the videos selected by video-content distributor goviral for March 2010 were universally light in tone. Read more »
Several humorous internet videos promoting beer and snack food were among the top-10 and up-and-coming-viral campaigns selected by video-content distributor goviral as the most interesting and innovative of last month. Read more »
Internet videos created to raise awareness of AIDS, and to promote soft drinks and athletic shoes, are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor goviral as the most interesting and innovative in January 2010. Read more »
TV commercials featuring Clydesdale horses, a candy-eating llama, a pampered puppy and a golf-savvy baby made the 2009 list of the top 10 best-liked TV commercials, as reported by The Nielsen Company. The media measurement firm also released is lists of the top 10 most effective product placements on brand opinion and the top 1o programs with product-placement activity. Read more »
Internet videos created to raise awareness of breast cancer and global warming, and to promote video games, sports drinks and lingerie are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in December 2009. Read more »
