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The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social media in 2008. Read more »
Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online marketing strategy, according to a report from MarCom Ink. Read more »
Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores. Read more »
Some 93% of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to "Vertical Search Report 2008," a B2B survey of more than 500 media and internet professionals. Read more »
The proportion of leading US magazines (the top 50 by circulation) that offer online video has nearly doubled in the past year - from 34% in 2006 to 60% in 2007 - but the adoption of other Web 2.0 features has been slower, according to research from the Bivings Group (via paidContent). Read more »
"New" media platforms have become a critical and sizeable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc. Read more »
More than eight of ten - 84% - of technology buyers begin their research for information on one of the major search engines, according to a new study from KnowledgeStorm and MarketingSherpa: "Connecting Through Content, Issue Two: Content Distribution - Where Information Intersects With Interest." Read more »
