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Most Emails Deployed in the Morning – But Best Results Seen in the Evening »
Experian-Email-Marketing-Time-of-Day-Performance-in-Q4-2012-Mar2013

Latest MarketingCharts stories

How Brands Are Falling Short With Consumers

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual “brandshare” report. The study, based on surveys of 15,000 consumers in 12 countries who have had some level of engagement with brands, also finds that […]

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In the US, Ad Spending on Mobile Now Tops Desktop Banners

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity in the first half of the year. The study details the continued growth of mobile ad spending, which comprised almost one-quarter (23%) of total online ad spend. That […]

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Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

Source: Advertiser Perceptions Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser Perceptions, print budgets are most susceptible to cannibalization, as 41% of respondents (all representing large advertisers and all with some involvement in mobile advertising) are using these budgets […]

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Online Video Completion Rates, by Device, in Q2 2014

Source: Adobe [pdf] Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), […]

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It’s Q4. Do You Know Where Your Target Demographic Is?

As the end of this year approaches, marketers are already planning forĀ 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels. The […]

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