Significant Proportion of SMS Responses Occur in First 15 Minutes

June 14, 2013

Dynmark-SMS-Responses-First-15-Minutes-June2013SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes, finds Dynmark [download page] in a new study. Derived from an analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile operating systems and a multitude of countries, the data reveals that the finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes. The researchers attribute this to their messaging content being more operational in nature, rather than offer-based marketing from sectors such as retail and entertainment, which get less than 40% of their responses in the first 15 minutes.

Overall, the report sets the benchmark at 43% of responses within the first 15 minutes.

Separately, the study illustrates the high click rates achieved by SMS messaging, with retail (8%) and entertainment (14%) each outperforming the industry average of 4%. Encouraging specific responses tends to have the desired effect, with entertainment reaching a response rate high of 24% for such instructive content.

Other Findings:

  • Though Windows phones accounted for 15% share of operating systems communicated to through Dynmarks’ platform, they represented an outsized share of click-throughs (22%), suggesting that these users tend to respond better than users of other operating systems.
  • On average, 31% of mobile numbers held by organizations for their customers aren’t live.
Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This