1 in 4 SMB Websites Won’t Turn Up in Online Searches
by MarketingCharts staff
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites. The audit unearthed a series of deficiencies, which the researchers believe translate into a $24.3 billion revenue opportunity for digital media and marketing solutions providers. That’s despite a recent report suggesting that 1 in 2 SMB online marketing service dollars are already being spent on web presence.
(For that study, from Borrell Associates, web presence represented $202 billion in spending in 2012, and included such services as website design and management, hosting, and social media management.)