Users Like The Mobile App, Not The Ads
Respondents were generally positive about Facebook’s mobile application. Of those who use the app, just 7% say they are not at all satisfied with the experience. A plurality (44.5%) describe themselves as moderately satisfied, while 25.2% are very satisfied and 7.9% extremely satisfied.
Perhaps it is the smaller screen of mobile devices, but fully 6 in 10 respondents report accidentally clicking on ads in the Facebook mobile app. Some 47.1% report doing so some of the time on the mobile app, and 8.7% about half the time. Just 1.0% does so most of the time, and 2.9% all the time.
Many of these mobile app users also find the ads annoying: in fact, about 4 in 10 said they are extremely annoying, a greater percentage than found them moderately (18.3%) or slightly annoying (26.9%). Just 2.9% found them slightly helpful, but none, moderately or extremely helpful.
About The Data: Sterne Agee conducted a week-long survey of more than 750 Facebook users in the US across various age groups/income levels and a near-equal ratio of men (54%) and women (46%). The data for this survey was collected using SurveyMonkey Audience.