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1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More

by MarketingCharts staff
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Indeed, the Google survey shows a correlation between the number of devices used to shop and the number of categories shopped. Namely, while those who only used a single device shopped an average of 6 categories, that average number increased to 8 among those using 2 devices, and 9 for those using 3 devices.

The data also shows that shoppers became more reliant on their digital companions this past holiday season, with 65% using their smartphones more frequently. The most popular tools used by smartphone shoppers were: store locator (71%); a shopping application (65%); and mobile coupons (51%).