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1 in 4 SMB Websites Won’t Turn Up in Online Searches

by MarketingCharts staff
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(For that study, from Borrell Associates, web presence represented $202 billion in spending in 2012, and included such services as website design and management, hosting, and social media management.)

A separate study recently issued by Constant Contact found other discoverability issues with small businesses: half admitted never updating their online listings, and the same proportion had seen inaccurate listings.

Meanwhile, other deficiencies cited by the vSplash study include:

  • 94.5% of SMB websites not being mobile optimized;
  • 94.6% lacking a Twitter widget on their home page, and 91.2% without a Facebook widget;
  • 94.6% lacking an e-commerce shopping cart;
  • 93.7% without a contact email address on the home page; and
  • 49.4% without a phone number on the home page.