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10% of Mobile Time Devoted to Social Networking, 20% to Messaging

by MarketingCharts staff
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The other top functions consumers spend time with are:

  • Dialer (5.5%);
  • Music (4.4%);
  • Browser (3.3%);
  • Maps/location apps (2.8%); and
  • Camera (0.9%).

Meanwhile, the top activities on computers are substantially different, according to Nielsen, though the computer breakdown focuses on online time only. Social networks and blogs occupy a leading 20.1% share of online time on computers, followed by online games (8.1%), email (7.1%), videos/movies (5.2%), portals (3.7%), and search (3.2%).

A comparison from GfK on share of internet time spent by device (mobile vs. computer) can be found here, and a look at the most regularly performed activities by device, according to Harris Interactive, can be found here.

About the Data: The Nielsen mobile time data is from Nielsen’s Mobile NetView, August 2012, while the computer time spent data is from Nielsen’s NetView, September 2012.