Retail Mania Sweeps Web
Americans got a head start on holiday shopping in November 2010, sending an all-time high of 179.5 million unique visitors to retail sites during the month. Amazon Sites took the top spot in the category with 83.9 million unique visitors in November (up 4%), followed by Wal-Mart with 51.8 million visitors (up 44%), Apple.com worldwide sites with 40.3 million and Target Corporation with 39.8 million (up 44%). Best Buy sites ranked #5 in the category overall with 28.8 million visitors, an increase of 75% month-over-month to rank as the top gaining retail property for November.
Jewelry/Luxury Goods/Accessories sites represented the top growing retail subcategory for November. More than 22 million Americans visited the category during the month, a 36% month-over-month increase.
Toy sites also saw significant growth during the month, increasing 35% to 27 million visitors. Toysrus stes took the top spot with 14.8 million visitors (up 71%), followed by The Lego Group with 3.4 million (up 33%) and Disney Shopping with 2.2 million (up 19%). AmericanGirl.com ranked fourth with 2 million (up 64%) followed closely by Fisher Price with 2 million (up 30%).
The Consumer Electronics subcategory drew 53.3 million visitors in November, up 30% from the prior month. BestBuy.com led the category with 27.4 million visitors during the month, up 84% from October. Buy.com ranked second with 4.6 million visitors (up 9%), followed by RadioShack Corporation with 4.6 million visitors (up 68%), eBay Electronics US with 4.3 million (up 21%), Samsung Group with 3.5 million (up 74%) and Sony Electronics with 3.4 million (up 83%).
Yahoo Sites Most Visited
Yahoo sites ranked as the number one property in November 2010 with 181 million visitors, followed by Google Sites with 178.7 million and Microsoft Sites with 175.7 million. Properties experiencing large movement included Target Corporation, jumping 13 positions to number 27 with 39.8 million visitors, and Wal-Mart, up 10 positions to the number 20 spot with 51.8 million visitors. BestBuy.com sites ranked as the top gaining property for the month, capturing a spot on the top 50 ranking at number 41 with 28.8 million visitors.
Google Ad Network Has Longest Reach
Google Ad Network led the November Ad Focus ranking with a reach of 93.2% of Americans online, followed by Yahoo Network Plus with an 86.1% reach, Yahoo sites with 85.3% and AOL Advertising with 85%. Vibrant Media climbed six positions to capture the number 14 spot with a 68% reach, while Walmart.com appeared on the top 50 ranking at number 49 with 22.9%.
Computer Hardware Top Growing Holiday E-commerce Category
Computer hardware ranks as the top-growing online product category for the holiday season to date with a 25% increase from last year, according to other new comScore data. comScore analysis indicates purchases of handheld devices, such as Apple iPads, e-readers and laptop computers, drove much of the growth.