Advertisement

Election 2008: Social Networking Roundup

by MarketingCharts staff
Election 2008: Social Networking Roundup
Advertisement

Social networking activity for both candidates cited by Owyang:

  • On Facebook, Obama has 2,379,102 supporters and McCain has 620,359. This means that Obama has 3.8 times as many supporters as McCain.
  • On MySpace, Obama has 833,161 friends, while McCain has only 217,811. These results also show Obama with 3.8 times as many friends as McCain.
  • On YouTube, there have been 1,792 Obama-related videos uploaded since November 2006, (roughly 4 uploads/day), with 114,559 subscribers and 18,413,110 channel views. There have been 329 McCain-related videos uploaded since Feb 2007 (about 2 uploads/day, but in a shorter time period), with 28,419 subscribers and 2,032,993 channel views. These figures point to the fact that Obama has 4 times more subscribers and 9 times more viewers as McCain.
  • On Twitter, Obama:@barackobama has 112,474 followers, while McCain:@JohnMcCain has 4,603 followers Obama has more than 240 times the followers McCain has.

Owyang speculates that Obama shows clear dominance in social media beyond any political-poll projections for either of two reasons. One, it may be because the Obama campaign moved more quickly to social networking and social media; or two, because the social technographics (behaviors to adopt social media) skew more heavily toward Obama’s voter demographics.

In other completely unscientific attempts to predict election results, the 7-Election Coffee-Cup Poll from 7-Eleven shows Obama leading by 20 percentage points (60% to 40%), and the Busken Cookie Poll from Ohio shows Obama winning 12,719 cookie orders to McCain’s 5,564. Both polls claim to have predicted the election’s winner since their inception.