Email is Enough, Say 43% of Small Biz Social Holdouts

by MarketingCharts staff
Significantly fewer don’t know what to post (13%).

Results from a separate Constant Contact survey suggest that email is the most commonly-used digital marketing channel among small businesses, followed by social.

Meanwhile, according to this latest survey, Facebook is (predictably) the most popular social media site, by 85% of those using social. Next are LinkedIn and Twitter, each at 59%, with YouTube (47%) nearing majority adoption.

About 1 in 3 are using social media to promote exclusive offers, 29% use it to engage with both industry thought leaders and competitors, and 8% are using location-based services such as Foursquare to communicate with customers.