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Explicit Core Google Search Queries Stay Flat

by MarketingCharts staff
Explicit Core Google Search Queries Stay Flat
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Total Explicit Core Search Queries Rise 1%
The total number of US explicit core search queries (which measures user engagement with a search service with the intent to retrieve search results) rose 1% between July and August 2010, from 15.59 to 16.59 billion. Of those, 10.26 billion were performed on Google Sites, essentially flat from July 2010 after rounding estimates.

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Meanwhile, the number of explicit core search queries performed on number two Yahoo Sites grew 3% month-over-month, from 2.66 billion to 2.73 billion. Number three Microsoft Sites reported 2% monthly core search query growth, from 1.71 billion to 1.74 billion.

Google Slightly Loses Explicit Core Search Query Share
Google Sites slightly lost US explicit core search marketshare between July and August 2010, falling from 65.8% to 65.4%. Yahoo Sites, which grew their share from 17.1% to 17.4%, and Microsoft Sites, which increased their share from 11% to 11.1%, appear to be the main beneficiaries.

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Explicit core search share results were similar in July 2010, when Google Sites led the market in July 2010 with 65.8% market share, down 0.4 percentage points from June 2010, followed by Yahoo Sites with 17.1% (up 0.4 percentage points) and Microsoft sites with 11% (flat).

Total Core Search Queries Rise 2%
Americans conducted more than 16.9 billion total core search queries in August 2010, up 2% from 16.67 billion the prior month. Google Sites led with 10.3 billion searches, followed by Yahoo! Sites with 3.6 billion and Microsoft Sites with 2.2 billion. Yahoo Sites experienced especially strong 6% month-over-month growth.

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Core Search Share Changes Little
There was minimal month-over-month variation in core search marketshare percentages. Google Sites accounted for 60.5% of total core search queries conducted, followed by Yahoo Sites with 21% and Microsoft Sites with 12.8% Ask Network captured 3.5% of total search queries, followed by AOL LLC with 2.2%.

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