Source: Turn
Notes: Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014, according to Turn’s report. In the European market, though, mobile is the channel with the noteworthy increase in competitiveness; in fact, mobile spend the world over has more than doubled during the first third of the year from the same period last year. The report also indicates that some programmatic ad verticals became more competitive early on this year, led by travel and telecom, while there was less competition for others such as sports and recreation and auto.
Related: Global Programmatic Ad Pricing Trends: Social Rising
