Hispanics Ahead in Use of Check-In Services

by MarketingCharts staff

Unsurprisingly, the youngest survey respondents were most likely to say they’re using check-in services: 16% of 18-29-year-olds said that was the case, compared to roughly 1 in 10 of the older age groups. Use of the services tended to decline alongside rising educational attainment, and is higher among suburban (14%) than urban (10%) respondents.

Facebook (39%) is the most commonly used location service among “geosocial users,” followed by Foursquare (18%), Google+ (14%) and Google Latitude.

Meanwhile, roughly three-quarters of smartphone owners access location-based information, according to the study. That figure is unchanged from last year, but given higher smartphone penetration, means that a larger percentage (45%) of the US adult population now accesses such information.

About the Data: The Pew results are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013, among a sample of 2,252 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (1,125) and cell phone (1,127, including 571 without a landline phone).