In H2 2012, Google Shopping Proved More Cost Effective Than Amazon Product Ads

by MarketingCharts staff

The study found a similar gap in Q3, with a 12.3% cost per sale on Google Shopping versus a 16% cost per sale on Amazon Product Ads.

The data also shows a spike in traffic for Google Shopping in the second half of the year: in Q4, Google Shopping sent 96% more traffic to merchants than Amazon Product Ads.

In other study results:

  • Google Shopping’s average cost per click (CPC) was $0.31 in Q4 2012, while Amazon Product Ads had an average CPC that was 32% higher ($0.41).
  • While Google Shopping’s conversion rate slipped from 3.1% in Q4 2011 to 2.4% in Q4 2012, Amazon Product Ads’ conversion rate grew from 1.8% to 2.8%.