Assigning some numbers to a few of those discrepancies, smartphone users with kids in the household are:
- 16% more likely to regularly use mapping and navigation services (79% vs. 68%) on their devices;
- 16% more likely to download free applications, music or videos (72% vs. 62%);
- 22% more likely to use social media (72% vs. 59%);
- 19% more likely to play games (62% vs. 52%);
- 38% more likely to research goods or services (54% vs. 39%);
- 39% more likely to purchase applications, music or videos (50% vs. 36%); and
- 76% more likely to purchase other products and services (30% vs. 17%).
While the Harris Interactive survey doesn’t specifically indicate that smartphone users with kids in the households are parents, earlier research from Ipsos MediaCT finds that parents show above-average adoption of internet-connected devices. Given the results from both pieces of research, it seems reasonable to ascertain that the presence of kids has an effect on the technology habits of those nearest to them.
About the Data: The data is from a Harris Poll of 2,383 adults (991 of whom own and use a smartphone) surveyed online between November 14 and 19, 2012 by Harris Interactive.